Nagad, the leading mobile financial service provider in Bangladesh, has unveiled its latest campaign, “Nagad e Jomi,” offering customers the opportunity to win prime land in Dhaka. Building on the success of last year’s BMW giveaway, this campaign promises a staggering Taka 20 crore worth of mega gifts alongside the coveted land prize.
The campaign, touted as the country’s largest, introduces a simple three-step process for users to participate in the contest and vie for their dream plots in Dhaka. Partnering with renowned brands such as Apex Footwear, Bay Emporium, and Samsung, Nagad aims to elevate customer experience while rewarding loyalty.
Participants can qualify for the campaign by engaging in various transactions, including mobile recharges, payments, and fund transfers, with a minimum threshold. Once eligible, users can form teams of three, ensuring active participation throughout the campaign duration to remain in contention for the land prize.
In addition to land, customers stand to benefit from 100 percent cashback and a chance to win an array of prizes, including motorbikes, TVs, smartphones, and more, on individual transactions. Remittance recipients can also secure land by receiving a minimum of Taka 5,000 through Nagad.
Group formation and management are facilitated through the Nagad app or SMS, enabling users to create and join multiple groups effortlessly. Group leaders receive rewards for successful group creation and must ensure regular transaction activity to maintain eligibility for the campaign.
To provide transparency and track group progress, leaders receive access codes to log into the microsite, where leaderboards are updated regularly. The campaign, commencing on March 15 and running until June 30, aims to fulfill the aspirations of individuals aspiring to own land in Dhaka, as highlighted by Md Shihab Uddin Chowdhury, Deputy Managing Director of Nagad Ltd.
Chowdhury emphasized Nagad’s commitment to turning dreams into reality and empowering customers through this festival of rewards and opportunities. With “Nagad e Jomi,” Nagad envisions making land ownership in Dhaka a reality for many, while offering substantial rewards to enhance financial well-being and celebrate customer loyalty.
