Daraz, a prominent e-commerce marketplace in South Asia, covering countries like Bangladesh, Pakistan, Sri Lanka, Nepal, and Myanmar, introduces its rebranded service, Daraz Marketing Solutions (DMS). This innovative platform offers a comprehensive suite of retail media tools, empowering businesses to engage customers throughout their shopping journey. DMS provides tailored solutions for specific business objectives, ranging from awareness and consideration to conversion and loyalty.
One of the key features of Daraz Marketing Solutions is its access to 1st party shopper data, enabling targeted onsite advertising. The platform also boasts a user-friendly interface, top-quality influencers, real-time engagement features within the app, and advanced personalization algorithms for automated ad creation.
With a vast audience of over 30 million shoppers in South Asia, businesses can leverage Daraz’s reach to tap into billions of impressions on their app. It is the first customizable marketing toolkit that directly accesses such an extensive base of active shoppers, making it ideal for small and medium businesses to boost shop traffic and larger brands to optimize conversion at various touch points along the consumer journey.
The emergence of digital retail advertising has transformed the marketing landscape, reshaping the way businesses interact with their customers. Daraz Marketing Solutions offers businesses a crucial entry point into this flourishing industry, providing them with the means to thrive in the ever-evolving digital market.
