Corporate
Digital Media Workshop in PR Department Observed
In Dhaka, a workshop titled ‘The Role of Digital Media in the Department of Public Relations’ was organized by the Digital Media Forum, hosted by the renowned University. The event featured a workshop, certificate distribution, and a panel discussion.
On Friday, March 1, at 2:00 PM, the workshop was organized at R C Majumdar Auditorium, Kola Bhaban, Dhaka University. The Private University Public Relations Officers Association-PUPROA collaborated as event co-organizers.
The chief guest at the event was Jafar Wajed, the Director-General of the Press Institute of Bangladesh. Despite his absence at the workshop, he conveyed his congratulations to the organization for its success through a message. In his message, he extended appreciation to all the guests, participants, officials from the Department of Public Relations of various private universities, and sponsoring organizations.
Special guests at the event included Dr. Mizanur Rahman, former Vice-Chancellor of Jagannath University, and Professor Robaet Ferdous, from the Department of Mass Communication and Journalism at Dhaka University.
Distinguished journalists and media personalities graced the event as guests of honor, including Syed Ishtiaque Reza, CEO of Global TV, Lutfor Rahman Himel, Editor of Daily Swadesh Protidin, Rajeeb Khan, Digital Head of Channel 24, Ruhul Amin Roni, Senior Manager (Lead) Business Development at Prothom Alo, Saroj Mehedi, Lecturer in the Journalism Department at Green University, Nahid Jahan, Head of Media at Pran RFL Group, Mobarak Apu, Business and Growth Lead at Adfinix, Zakaria Hossen Joy, Assistant General Manager at NewsBangla, and Benjir Abrar, CEO of Excellence Bangladesh, among many others.
The workshop had various sponsors, including Qcoom as the title sponsor, G and M Gadget and Mobile Care as the gadget partner, Tenision as the gold sponsor, Texort as the IT partner, Nutriplus as the nutrition partner, Studio Velvet as the content production partner, Limerence Creations as the creative partner, and co-sponsored by The Premium Homes Limited and WeSellBD. The knowledge partner for the workshop was JCI Dhaka West.
The workshop consisted of five sessions led by experienced professionals in the media and corporate sector of the country. Abdul Wadud, the Business Lead at Purple Patch, took the lead in facilitating the workshop. He delivered his presentation using a projector, showcasing various informative content. Wadud emphasized the crucial role of the Public Relations Department, likening it to a mirror for an organization. According to him, the department’s proficiency directly influences the organization’s progress, and there’s no alternative to skillfulness.
In the second session, Tithi Chowdhury, the Client Partner Lead at Meta Aleph Lead, shared insights into social media usage. He stressed the importance of understanding social media dynamics to effectively utilize the platform. Chowdhury highlighted the need to know which medium can rapidly deliver the message to the audience, aligning advertising strategies accordingly. He emphasized that mastering such technical aspects, including data analysis, is essential. Throughout his presentation, he used slides to convey information and conducted training on data-related topics.
During the workshop, Md. Faruk Khan, the founder of Khan IT, shared his insights, stating, “The organization of this event on digital media is highly relevant. It will help everyone develop a clear understanding of digital media usage. By becoming proficient, we can ensure the perpetual relevance of such events.”
He further emphasized the significance of SEO (Search Engine Optimization) marketing for businesses of any scale, saying, “For small or large businesses, SEO marketing is crucial. It works to create your business brand, which is the primary goal in this era of digital marketing.”
Palash Mahmud, the Head of the Online Department at Daily Kalbela, delivered the fourth session’s speech at the workshop. Expressing the importance of self-promotion, he mentioned, “Everyone wants to promote themselves. However, the key is how effective your promotion is. Traditional ways won’t make a lasting impact. You need to think differently to catch people’s attention. It requires thoughtful consideration and visible results.”
Rajeeb Khan, the Digital Head of Channel 24, expressed his thoughts during the event, stating, “The progress of the Digital Media Forum in a short period is remarkable. The workshop on ‘The Role of Digital Media in the Department of Public Relations’ was a precursor to such initiatives. These events will bridge the gap between media and university, creating a strong connection.”
Ruhul Amin Roni, Senior Manager (Lead) Business Development at Prothom Alo, shared his thoughts during the workshop. He mentioned, “The workshop on ‘The Role of Digital Media in the Department of Public Relations’ is a well-organized initiative. Such workshops are crucial in the present time. The more the professionals in the Public Relations Department of universities know about digital media, the more adept they will become in utilizing this medium.”
Lutfor Rahman Himel, Editor of Daily Swadesh Protidin, expressed his sentiments, saying, “There’s no end to learning. As days go by, the thirst for knowledge increases. If you’re not updated, even if you’re young, you’ll fall behind. I hope such educational workshops by the Digital Media Forum continue.”
At the beginning of the workshop, Abu Sadat, the General Editor of Private University Public Relations Officers Association (PUPROA), offered an introductory speech. He extended his greetings to all the guests and participants in the workshop, expressing gratitude to the sponsoring organizations.
Sadat emphasized the significance of adapting to the digital era, stating, “The current era has become smart by embracing digitalization. If we cannot keep up with the pace of time, we will be left behind. Hence, the organization of this workshop by the Digital Media Forum and the Private University Public Relations Officers Association is a timely initiative. Such initiatives will propel us forward towards building a smart Bangladesh.”
Syed Ishtiaque Reza, the CEO of Global TV and a prominent journalist, highlighted the challenges faced by those in public relations, emphasizing the importance of crisis management in the digital media age. He encouraged participants to understand and effectively utilize digital media for creating a positive organizational image.
At this moment, Professor Robaet Ferdous, in his special address, expressed the tremendous success of the Digital Media Forum’s workshop. He emphasized the bridging of gaps between universities and media through the collaboration of the Public Relations departments. Professor Ferdous urged the organizers and collaborators to continue conducting such workshops.
As the main guest, former Vice-Chancellor and current Professor Dr. Mizanur Rahman of Jagannath University, delivered the keynote address in the absence of the chief guest, Jafar Wazed, the Director-General of the Press Institute of Bangladesh. He extended his greetings to the workshop participants and the staff of the Public Relations departments of various universities.
Dr. Mizanur Rahman stated, “Differentiation is essential; otherwise, one might go unnoticed. Without uniqueness, one is lost in the crowd. With the abundance of content on platforms like YouTube and Facebook, why would people choose to watch yours? People will seek what sets you apart. In a market with 75 brands, if yours is number 76, there is no gain – you will lose.”
The professor further emphasized, “Language is not a barrier; what’s crucial is distinctiveness and quality. Only then will your brand stand out. The more updated you are, the more value your brand gains in the market. You cannot afford to lag behind.” He supported his point with various examples and congratulated the success of the Digital Media Forum’s workshop.
The President of DMF, Delowar Hossain, expressed gratitude and appreciation to everyone present. He highlighted the research and exploration conducted by DMF in the digital sector since its establishment. Delowar mentioned the importance of such workshops in providing training to experts in the sector, ensuring continuous efforts in organizing similar events. He acknowledged that due to time constraints, they couldn’t allocate sufficient time to many distinguished guests, expressing regret. Delowar recognized the potential of today’s workshop to contribute to the vision of a Digital Bangladesh under the leadership of Prime Minister Sheikh Hasina.
He thanked the co-organizer, Private University Public Relations Officers Association (PUPROA), and expressed gratitude to the sponsors. Delowar urged everyone to maintain such collaborative efforts for the development of a Smart Bangladesh.
Mohammad Saiyedul Islam, China: A diverse delegation of international experts, journalists, and social media influencers concluded a captivating week-long exploration of China’s Yunnan province. The immersive tour, jointly organized by the Yunnan Provincial Department of Culture and Tourism and China Daily, showcased the region’s rich tapestry of ethnic culture, historical heritage, volcanic wonders, and serene landscapes.
The journey provided participants from various countries, including Bangladesh, with a first-hand experience of Yunnan’s multifaceted appeal, blending rural revitalization stories with natural splendors.
The expedition began in the captivating Shimao Village, where the group delved into the narrative of the village’s remarkable transformation. Attendees immersed themselves in the unique cultural heritage and daily life of the Wa people, gaining insights into the community’s traditions and their harmonious development within modern China.
The itinerary then led to the volcanic region of Tengchong. At the Tengchong Hot Sea, participants experienced renowned geothermal wellness at the Beauty Pool Hot Spring Hotel, where they relaxed in the mineral-rich waters. The geological wonders continued at the Tengchong Volcano and Geothermal National Geological Park. Here, the delegation witnessed majestic volcanic landscapes, with some taking to the skies in hot-air balloons for panoramic views and others hiking up the iconic Little Sky Mountain for a closer look at the ancient craters.
Seeking autumnal tranquility, the group visited the picturesque Ginkgo Village, where they enjoyed the stunning golden scenery of ancient ginkgo trees, a spectacle that highlights Yunnan’s seasonal beauty and idyllic rural charm.
The cultural and historical depth of the region was further unveiled in Heshun Ancient Town. The delegation visited the century-old Heshun Library and the revered Wenchang Palace, symbols of the town’s deep-rooted scholarly tradition. A tour of the former residence of Ai Siqi, a prominent Marxist philosopher, added a layer of modern historical significance to the visit.
The international delegates, armed with cameras, notebooks, and social media platforms, documented their experiences extensively. They expressed particular admiration for the seamless integration of cultural preservation, ecological conservation, and community development they witnessed.
“This tour was an eye-opener,” remarked Nuruzzaman Kafi, a social media influencer from Bangladesh. “From the vibrant culture of the Wa people to the breathtaking power of the volcanoes and the profound historical atmosphere of Heshun, Yunnan offers a truly layered and unforgettable experience. It’s a powerful story of natural and cultural heritage being cherished and shared.”
Officials from the Yunnan Provincial Department of Culture and Tourism stated that such exchanges are vital for fostering international understanding and showcasing Yunnan’s role as a key destination for sustainable and cultural tourism. They believe the delegates’ firsthand accounts and wide-reaching influence will help a global audience discover the unique charms of “Colorful Yunnan.”
The successful tour is expected to generate positive international media coverage and digital content, further elevating Yunnan’s profile as a premier travel destination that celebrates diversity, history, and natural beauty.
China Correspondent: A new chapter in Guangxi’s tourism development unfolded on Dec 2, as a themed flight from Beijing touched down at Nanning Wuxu International Airport.
The flight’s arrival marked the official launch of a joint tourism initiative, “The Next Station, Guangxi,” by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, Air China, and China Daily, aiming to showcase Guangxi’s spectacular karst landscapes, ethnic traditions, and local charm to global travelers.
Air China’s Flight CA1311 functioned as a “flying cultural experience of Guangxi”, giving passengers an immersive sneak peek into the region’s unique appeal.
From check-in to landing, travelers were surrounded by Guangxi’s cultural elements: dedicated service counters with Guangxi-themed backdrops for photo opportunities, custom-made bilingual boarding passes that doubled as collectibles, and cabin interiors adorned with stickers featuring the region’s iconic landscapes and ethnic patterns.
In-flight entertainment systems looped promotional videos, allowing passengers to glimpse the “unmatched natural and cultural beauty” awaiting them in Guangxi.
Over the next seven days, a delegation of international and domestic travel influencers, vloggers, and media journalists will embark on an exploratory tour of Guangxi’s key attractions.
Their itinerary includes experiencing the vibrant atmosphere of Nanning’s night markets, where the city’s “night economy” thrives; visiting Hechi’s Bama — a world-renowned “longevity town” — to uncover the secrets of healthy living.
Then they’ll travel to Yizhou in Hechi, the hometown of legendary folk singer Liu Sanjie, to listen to melodious local mountain songs; and explore Guilin’s iconic karst mountains and rivers, which have inspired poets and artists for centuries.
Beyond the Beijing-Nanning route, tailored themed flights connecting Shanghai and Guangzhou to Guangxi are also in the pipeline. These routes will create seamless transfer options for international travelers via China’s major aviation hubs, further facilitating access to the region.
To enhance the appeal of traveling to Guangxi, a series of practical incentives has been rolled out.
Individual travelers who book Air China transfer tickets to Guangxi by December 31, 2025, can enjoy an exclusive 4 to 8 percent discount for travel before March 26, 2026. Specific terms and conditions are available through Air China’s official channels.
Travel agencies can access subsidies until January 5, 2026. Eligible firms organizing inbound groups via charters or block bookings qualify for up to 70,000 yuan ($9,660) per charter, or 700 yuan per person for groups of five or more from overseas and China’s Hong Kong, Macao, and Taiwan regions.
Corporate
A Unique Initiative by JCI Dhaka West to Promote Inclusion of Specially-Abled and Disabled Youth
A four-day special workshop titled Project Third Eye 2.0 was jointly organized by Junior Chamber International (JCI) Dhaka West and the Dhaka University Support for Students with Disabilities, with the objective of ensuring inclusion of specially-abled individuals in various sectors of society.
Project Third Eye 2.0, emphasized on developing the professional skills of specially-abled and disabled youth, empowering them to become capable and strong leaders in society. The core objective of this initiative is to increase employment opportunities and ensure accessibility for specially-abled and person with disability to promote inclusive recruitment processes—ultimately helping remove widespread stereotypes and misconceptions in society.
The project Third Eye launched in 2024. The closing ceremony of this project was held on 18 October 2025 (Saturday) at the Faculty of Arts Building, University of Dhaka. A total of 25 visually-impaired, physically, and disabled students from the University of Dhaka and the National University participated in the program.
Certificates were awarded to all trainees, and special honors were presented to everyone involved in organizing the event by Md Altamis Nabil, JCI Bangladesh 2025 National Executive Vice President. He stated that JCI Bangladesh believes Project Third Eye 2.0 is not just a local initiative—it is a sincere commitment to achieving the UN Sustainable Development Goals (SDGs) and a proactive step toward building a more inclusive world. He highly appreciated and praised this remarkable initiative of JCI Dhaka West.
Under the guidance and patronization of Sujaur Rahman Emon, 2025 Local President of JCI Dhaka West, all activities of the project were successfully executed. He stated that at JCI Dhaka West, we believe that the greatest wealth of the world lies within humanity itself. Project Third Eye 2.0 is not merely a training program; it is an effort to unlock the indomitable confidence and hidden potential of specially-abled youth. The skills they have acquired will undoubtedly illuminate their professional journey and mark a strong step toward building an equitable and inclusive society.
Project Director Ahmed Wazedul Haque Khan said, “Project Third Eye 2.0 is not just a workshop or a project; it is a vital movement in transforming the corporate culture of Bangladesh. We believe that physical or any other limitations can never limit one’s dreams. These young individuals are now prepared to lead corporate sectors based on their talent and merit.”
Under the supervision of Audrika Eshna Purbasha, Local Vice President of JCI Dhaka West, Project Director Ahmed Wazedul Haque Khan, and Project Lead Jobayer Ahmed accomplished and carried out the project with tremendous success.
The project and training workshop were successfully completed with the support and sponsorship of Youth Upskill Network, GearLaunch, Global Travels, NextGen, National University Skill Development Forum (NUSDF), Savory and Ignite Global Foundation.
It is worth mentioning that Junior Chamber International (JCI) is an organization for enthusiastic young people aged 18 to 40. Its headquarters is located in St. Louis, Missouri, United States. JCI operates in more than 120 countries with over 200,000 active members.
