Corporate
Digital Media Workshop in PR Department Observed
In Dhaka, a workshop titled ‘The Role of Digital Media in the Department of Public Relations’ was organized by the Digital Media Forum, hosted by the renowned University. The event featured a workshop, certificate distribution, and a panel discussion.
On Friday, March 1, at 2:00 PM, the workshop was organized at R C Majumdar Auditorium, Kola Bhaban, Dhaka University. The Private University Public Relations Officers Association-PUPROA collaborated as event co-organizers.
The chief guest at the event was Jafar Wajed, the Director-General of the Press Institute of Bangladesh. Despite his absence at the workshop, he conveyed his congratulations to the organization for its success through a message. In his message, he extended appreciation to all the guests, participants, officials from the Department of Public Relations of various private universities, and sponsoring organizations.
Special guests at the event included Dr. Mizanur Rahman, former Vice-Chancellor of Jagannath University, and Professor Robaet Ferdous, from the Department of Mass Communication and Journalism at Dhaka University.
Distinguished journalists and media personalities graced the event as guests of honor, including Syed Ishtiaque Reza, CEO of Global TV, Lutfor Rahman Himel, Editor of Daily Swadesh Protidin, Rajeeb Khan, Digital Head of Channel 24, Ruhul Amin Roni, Senior Manager (Lead) Business Development at Prothom Alo, Saroj Mehedi, Lecturer in the Journalism Department at Green University, Nahid Jahan, Head of Media at Pran RFL Group, Mobarak Apu, Business and Growth Lead at Adfinix, Zakaria Hossen Joy, Assistant General Manager at NewsBangla, and Benjir Abrar, CEO of Excellence Bangladesh, among many others.
The workshop had various sponsors, including Qcoom as the title sponsor, G and M Gadget and Mobile Care as the gadget partner, Tenision as the gold sponsor, Texort as the IT partner, Nutriplus as the nutrition partner, Studio Velvet as the content production partner, Limerence Creations as the creative partner, and co-sponsored by The Premium Homes Limited and WeSellBD. The knowledge partner for the workshop was JCI Dhaka West.
The workshop consisted of five sessions led by experienced professionals in the media and corporate sector of the country. Abdul Wadud, the Business Lead at Purple Patch, took the lead in facilitating the workshop. He delivered his presentation using a projector, showcasing various informative content. Wadud emphasized the crucial role of the Public Relations Department, likening it to a mirror for an organization. According to him, the department’s proficiency directly influences the organization’s progress, and there’s no alternative to skillfulness.
In the second session, Tithi Chowdhury, the Client Partner Lead at Meta Aleph Lead, shared insights into social media usage. He stressed the importance of understanding social media dynamics to effectively utilize the platform. Chowdhury highlighted the need to know which medium can rapidly deliver the message to the audience, aligning advertising strategies accordingly. He emphasized that mastering such technical aspects, including data analysis, is essential. Throughout his presentation, he used slides to convey information and conducted training on data-related topics.
During the workshop, Md. Faruk Khan, the founder of Khan IT, shared his insights, stating, “The organization of this event on digital media is highly relevant. It will help everyone develop a clear understanding of digital media usage. By becoming proficient, we can ensure the perpetual relevance of such events.”
He further emphasized the significance of SEO (Search Engine Optimization) marketing for businesses of any scale, saying, “For small or large businesses, SEO marketing is crucial. It works to create your business brand, which is the primary goal in this era of digital marketing.”
Palash Mahmud, the Head of the Online Department at Daily Kalbela, delivered the fourth session’s speech at the workshop. Expressing the importance of self-promotion, he mentioned, “Everyone wants to promote themselves. However, the key is how effective your promotion is. Traditional ways won’t make a lasting impact. You need to think differently to catch people’s attention. It requires thoughtful consideration and visible results.”
Rajeeb Khan, the Digital Head of Channel 24, expressed his thoughts during the event, stating, “The progress of the Digital Media Forum in a short period is remarkable. The workshop on ‘The Role of Digital Media in the Department of Public Relations’ was a precursor to such initiatives. These events will bridge the gap between media and university, creating a strong connection.”
Ruhul Amin Roni, Senior Manager (Lead) Business Development at Prothom Alo, shared his thoughts during the workshop. He mentioned, “The workshop on ‘The Role of Digital Media in the Department of Public Relations’ is a well-organized initiative. Such workshops are crucial in the present time. The more the professionals in the Public Relations Department of universities know about digital media, the more adept they will become in utilizing this medium.”
Lutfor Rahman Himel, Editor of Daily Swadesh Protidin, expressed his sentiments, saying, “There’s no end to learning. As days go by, the thirst for knowledge increases. If you’re not updated, even if you’re young, you’ll fall behind. I hope such educational workshops by the Digital Media Forum continue.”
At the beginning of the workshop, Abu Sadat, the General Editor of Private University Public Relations Officers Association (PUPROA), offered an introductory speech. He extended his greetings to all the guests and participants in the workshop, expressing gratitude to the sponsoring organizations.
Sadat emphasized the significance of adapting to the digital era, stating, “The current era has become smart by embracing digitalization. If we cannot keep up with the pace of time, we will be left behind. Hence, the organization of this workshop by the Digital Media Forum and the Private University Public Relations Officers Association is a timely initiative. Such initiatives will propel us forward towards building a smart Bangladesh.”
Syed Ishtiaque Reza, the CEO of Global TV and a prominent journalist, highlighted the challenges faced by those in public relations, emphasizing the importance of crisis management in the digital media age. He encouraged participants to understand and effectively utilize digital media for creating a positive organizational image.
At this moment, Professor Robaet Ferdous, in his special address, expressed the tremendous success of the Digital Media Forum’s workshop. He emphasized the bridging of gaps between universities and media through the collaboration of the Public Relations departments. Professor Ferdous urged the organizers and collaborators to continue conducting such workshops.
As the main guest, former Vice-Chancellor and current Professor Dr. Mizanur Rahman of Jagannath University, delivered the keynote address in the absence of the chief guest, Jafar Wazed, the Director-General of the Press Institute of Bangladesh. He extended his greetings to the workshop participants and the staff of the Public Relations departments of various universities.
Dr. Mizanur Rahman stated, “Differentiation is essential; otherwise, one might go unnoticed. Without uniqueness, one is lost in the crowd. With the abundance of content on platforms like YouTube and Facebook, why would people choose to watch yours? People will seek what sets you apart. In a market with 75 brands, if yours is number 76, there is no gain – you will lose.”
The professor further emphasized, “Language is not a barrier; what’s crucial is distinctiveness and quality. Only then will your brand stand out. The more updated you are, the more value your brand gains in the market. You cannot afford to lag behind.” He supported his point with various examples and congratulated the success of the Digital Media Forum’s workshop.
The President of DMF, Delowar Hossain, expressed gratitude and appreciation to everyone present. He highlighted the research and exploration conducted by DMF in the digital sector since its establishment. Delowar mentioned the importance of such workshops in providing training to experts in the sector, ensuring continuous efforts in organizing similar events. He acknowledged that due to time constraints, they couldn’t allocate sufficient time to many distinguished guests, expressing regret. Delowar recognized the potential of today’s workshop to contribute to the vision of a Digital Bangladesh under the leadership of Prime Minister Sheikh Hasina.
He thanked the co-organizer, Private University Public Relations Officers Association (PUPROA), and expressed gratitude to the sponsors. Delowar urged everyone to maintain such collaborative efforts for the development of a Smart Bangladesh.
Junior Chamber International (JCI) Dhaka West has officially announced the formation of its new executive committee for the upcoming year, 2025. The organization unveiled this dynamic group of leaders during a recent general assembly held on Tuesday, December 17th in Dhaka.
At the helm of this new committee is Sujaur Rahman Emon, who has been appointed as Local President, poised to lead the chapter into a promising year ahead. Assisting him in steering the organization’s goals is Executive Vice President (EVP) Subah Afrin and Md Imam Hasan, while S M Belal Uddin takes on the role of Immediate Past Local President (IPLP).
Other board members include Vice President (VP) Md Saddam Hossain, Md Tanvir Hasan, and Audrika Eshna Purbasha, Secretary General (SG) Ibrahim Khalil Foysal, Treasurer Md Sameen Rahman, General Legal Counsel (GLC) Jiban Ahmad, Training Commissioner Masud, Directors Daud Mahmud Aovin, Jeba Maliha, Arianul Islam, Shurovy Yeasmin, Ahmed Wazedul Haque Khan, and Md Sabbir Hasan, Executive Assistant to Local President Reyel Ahmed Opu, and Committee Chair Md Robiul Islam, Abdur Rahman Khan Bappy.
Mohammad Mahmudur Rahman, 2024 National Director of JCI Bangladesh and 2023 Local President of JCI Dhaka West, served as the Election Commissioner. Before announcing the new Executive Committee of JCI Dhaka West, the organization’s fourth General Members’ Meeting (GMM) for 2024 was held.
“We will put our full effort into spreading positive impacts through sustainable development initiatives across the nation,” said newly elected Local President Sujaur Rahmaan Emon.
Junior Chamber International (JCI) is a vibrant organization, comprising individuals aged between 18 and 40, known for their unwavering dedication to community service and development. The global headquarters of JCI is situated in St. Louis, Missouri, USA, and its impact extends to over 35 local chapters throughout Bangladesh. JCI Dhaka West proudly stands as the largest and most prominent among these local organizations.
The National General Assembly of Junior Chamber International (JCI) Bangladesh, an international organization for young leaders, has formed its new National Executive Committee for 2025. Arefeen Raafi Ahmed has been elected as the Deputy National President of JCI Bangladesh.
The General Assembly took place on Friday, December 6, at Hotel Le Méridien in Dhaka. After the assembly, elections were held to select the president and other executive committee members. The election process was overseen by former JCI Bangladesh President Md. Ziaul Haque Bhuiyan.
Upon being elected as Deputy National President, Arefeen Raafi Ahmed said, “My focus will be on empowering our members. Everyone possesses unique skills, talents, and perspectives that can contribute to JCI’s growth. I am committed to providing opportunities for skill development, mentorship, and networking, enabling each member to reach their full potential within our organization. Together, we can create a positive impact on our community, empower our members, and build a stronger, more connected JCI Bangladesh.”
Arefeen Raafi Ahmed holds a Bachelor’s degree in ICT (Information and Communication Technology) from Western Sydney University, Australia. He is the Executive Director of Techno Drugs Limited and the Managing Director of Pulse Tech Limited, a leading healthcare technology company in Bangladesh. He also serves as the Managing Director of GreenTech Holidays Limited, a travel and tourism-based company. Previously, he served as the Local President of JCI Dhaka Entrepreneurs in 2021, Vice President of JCI Bangladesh in 2023, and Executive Vice President of JCI Bangladesh in 2024. He has also been honored as a JCI Senator.
Junior Chamber International (JCI) is a global organization for young people aged 18 to 40. Headquartered in St. Louis, Missouri, USA, JCI operates in more than 120 countries with over 200,000 members worldwide. In Bangladesh, JCI currently has around 40 local chapters, working to foster personal development among young individuals by enhancing their skills, knowledge, and intellect.
Ningbo Cixing Co., Ltd. (“Cixing”), a global leader in knitting machinery and technology, successfully hosted the ‘Cixing Bangladesh Night Products Promotion Meeting’ at the Radisson Blu Dhaka Water Garden on Tuesday.
The event brought together key industry stakeholders, including the owners and executives of over 300 influential sweater production companies in Bangladesh. BGMEA Fashion Technology University (BUFT), a well-known fashion school in Bangladesh, also participated in jointly exploring cooperation with high-end talent in the knitting industry.
In a significant move towards developing future talent, Cixing also signed a series of cooperation agreements with famous local companies, including BSKL and Cixing, Knit Asia and Cixing, Bettex and Cixing, NEXUS and Cixing, TWELVETEX and Cixing, and SWEATERTECH and Cixing, which marks a new chapter in the cooperative relationship.
A captivating grand fashion show to release the latest work of the Cixing sweater design team, showcasing Cixing’s products, technology, and unique industrial advantages, underlining its potential to revolutionize the local industry and establish more profound and long-term partnerships with new and old customers.
Frank Sun, Chairman of Ningbo Cixing Group, delivered a speech, saying that as the world’s leading provider of intelligent knitting equipment and digital knitting factory solutions, Cixing Group has been committed to promoting innovation and development in the knitting industry.
“We attach great importance to research and development work, with an average annual R&D investment of over 12 million US dollars in recent years to ensure the company’s sustainable development. Our technology, products, and services have spread all over the world. In 2023, nearly 30,000 units have been sold. Sales in 2024 are expected to be 40,000 units. Up to now, the global market share of Cixing products has risen to almost 30% with about 300,000 units in operation worldwide,” Sun said.
“The chairman stressed that Bangladesh, as a major manufacturing hub for the global clothing industry, has always been our focus of attention,” said Sun, adding that “We believe that through our joint efforts, we can bring revolutionary changes to Bangladesh’s textile industry, enhance industrial competitiveness, create more job opportunities, and contribute to Bangladesh’s economic development.”
Cixing’s efforts underscore a shared vision for innovation and excellence in knitwear production, marking a new chapter of cooperation and development for Bangladesh’s textile industry.
